Available for opportunities

I build brands
that grow.

Senior Growth & Performance Marketer with 7+ years driving revenue through data-driven campaigns, AI-powered automation, and full-funnel strategy across global markets.

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🎯 Meta Certified
📊 $10M+ Managed
🤖 AI Automation
PT

Pankaj Tahalani

Full-Stack Digital Marketer
Gurugram, India MENA · EMEA
0
Years Exp
0
Budget Managed
0
Certifications
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Global Markets
About Me

Strategy meets
execution.

Results-driven growth marketer specialising in performance advertising, marketing automation, and full-funnel strategy across global markets. From campaign infrastructure and CRM workflows to AI-assisted marketing systems — I architect strategy and lead execution.

Currently at Publicis Global Delivery powering Spotify's paid social across MENA, SSA, and France. Previously scaled Google's B2B activation at GroupM Nexus and drove a 1,200% revenue surge at Amkette.

🎯
Performance Marketing
🤖
AI-Powered Automation
📊
Analytics & Dashboards
🚀
Growth & GTM Strategy
Markets & Regions
India MENA France SSA EMEA
Companies I've Worked With
PGD Publicis
GM GroupM
Spotify
Google
AMK Amkette
0
Revenue growth via full e-commerce funnel revamp
0
CVR improvement through UX & cross-channel optimisation
0
Reduction in task time via automation initiatives
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Instagram growth + 27% website traffic uplift
What I Do

Skills & Expertise

A full-stack approach to digital marketing — from strategy to execution, data to creative.

🎯

Performance Marketing

Paid Social, Google Ads, Programmatic, Affiliate, Email/SMS, Shopping Ads across global markets.

Proficiency96%
🤖

Marketing Automation

CRM setup, WhatsApp automation, lead nurturing, AI pipelines, and workflow orchestration.

Proficiency88%
📈

Funnel Strategy & CRO

Full-funnel strategy, A/B testing, audience segmentation, e-commerce growth, and conversion optimisation.

Proficiency85%
📊

Analytics & Reporting

GA4, Looker Studio, attribution modelling, custom dashboards, and data storytelling.

Proficiency87%
🚀

Brand & GTM Strategy

Go-to-market planning, brand positioning, creative direction, and product launch playbooks.

Proficiency80%
⚡

AI-Assisted Workflows

ChatGPT API integrations, AI video generation, intelligent sales bots, and prompt engineering.

Proficiency83%
Career

Work Experience

From scaling consumer brands to powering global agency campaigns.

Media Activation Manager – Paid Social
Publicis Global Delivery · Client: Spotify
Jul 2024 – Present
  • Spearhead end-to-end paid social strategy & execution for Spotify across MENA, SSA, and France — aligning campaign architecture with brand growth objectives.
  • Lead and mentor paid social team; established QA processes sustaining campaign error rate below 2%.
  • Deployed Looker Studio dashboards enabling real-time, data-centric reporting and elevated client-facing performance narratives.
  • Managed flagship campaigns including Spotify Wrapped — coordinating global teams and creative partners.
Business Manager – Paid Social
GroupM Nexus
Dec 2021 – Jul 2024
  • Managed Google B2B services activation across Meta & LinkedIn — owning campaign setup, audience targeting, budget optimisation, and EMEA performance reporting.
  • Architected automation initiatives cutting task execution time by 60%, improving team efficiency and account growth.
  • Built a unified Data Studio dashboard consolidating Search, Social & Display data for a 5-person EMEA team.
  • Streamlined workflows and established SOPs, contributing a 1.5-hour daily productivity gain per team member.
Assistant Marketing Manager
Amkette – Consumer Electronics
Dec 2019 – Dec 2021
  • Led full e-commerce overhaul resulting in 1,200% revenue growth and 70% CVR uplift — driven by funnel redesign, ad strategy, and UX improvements.
  • Owned performance marketing across Search, Display, Social, Programmatic, Affiliate, and Email/SMS with consistent ROAS targets.
  • Launched EvoFox brand from zero — developing GTM strategy, creative direction, and performance playbook across 12 product lines.
  • Managed 100+ influencer network; social strategy drove 51% follower growth and 27% website traffic uplift in 12 months.
Portfolio

Key Projects

Automation initiatives and systems I've designed and deployed.

01

AI-Powered Marketing Automation

Make.com · ChatGPT API · ElevenLabs · AI Video
  • Designed multi-step automation workflows for AI-generated video content, lead nurturing, and LinkedIn outreach — reducing manual effort by ~40%.
  • Built an AI Sales Bot (Twilio + ChatGPT API) for automated lead qualification and intelligent conversation escalation.
  • Developed LinkedIn auto-connector workflow with personalised message sequences for scalable outreach.
02

WhatsApp CRM & E-Commerce Funnels

WhatsApp API · CRM · Shopify · Funnel Optimisation
  • Architected WhatsApp-based lead qualification system with CRM-integrated ticketing, response routing, and lifecycle tracking.
  • Managed Shopify D2C store setups — dynamic metafield-based filtering, mega menus, conversion-focused UX.
  • Conducted product-market validation using Amazon BSR data and Facebook Ad Library audits.
03

Multi-Channel Performance Dashboards

Looker Studio · GA4 · Facebook Pixel · Server-side Attribution
  • Built consolidated dashboards aggregating Meta, Google, LinkedIn, and organic data — enabling CMO-level reporting with channel & market drill-down.
  • Implemented GA4 event tracking, Facebook Pixel, and server-side attribution to improve cross-channel measurement accuracy.
04

Technical SEO, AEO & WordPress

WordPress · Core Web Vitals · Structured Data · GEO
  • Delivered technical SEO audits and page speed optimisations improving Core Web Vitals and organic search visibility.
  • Developed AEO-optimised content (FAQ schema, structured data, location pages) targeting AI-driven answer engine rankings.
Tech Stack

Tools & Technologies

The platforms and systems I use daily to drive growth at scale.

Meta Ads Manager
Paid Media
Google Ads
Paid Media
LinkedIn Campaign Mgr
Paid Media
Snapchat Ads
Paid Media
DV360
Paid Media
GA4
Analytics
Looker Studio
Analytics
GTM
Analytics
Facebook Pixel
Analytics
Attribution Modelling
Analytics
Meta Ads Manager
Paid Media
Google Ads
Paid Media
LinkedIn Campaign Mgr
Paid Media
Snapchat Ads
Paid Media
DV360
Paid Media
GA4
Analytics
Looker Studio
Analytics
GTM
Analytics
Facebook Pixel
Analytics
Attribution Modelling
Analytics
Make.com
Automation
Zapier
Automation
Twilio
Automation
WebEngage
Automation
ChatGPT API
Automation
ElevenLabs
Automation
Shopify
Platforms
WordPress
Platforms
WooCommerce
Platforms
Liquid
Platforms
Figma
Creative
Canva
Creative
Adobe Suite
Creative
Midjourney
Creative
CapCut
Creative
Notion
Platforms
ClickUp
Platforms
Make.com
Automation
Zapier
Automation
Twilio
Automation
WebEngage
Automation
ChatGPT API
Automation
ElevenLabs
Automation
Shopify
Platforms
WordPress
Platforms
WooCommerce
Platforms
Liquid
Platforms
Figma
Creative
Canva
Creative
Adobe Suite
Creative
Midjourney
Creative
CapCut
Creative
Notion
Platforms
ClickUp
Platforms
Paid Media
Analytics
Automation
Platforms
Creative
Background

Education & Certifications

Academic credentials and industry-recognized certifications.

🎓 Education
2022 – 2024
MBA – Marketing Management
NMIMS Global Access School

Specialised in Digital Marketing Strategy, Consumer Behaviour, and Brand Management. Developed business cases for growth marketing and funnel optimisation while working full-time as a performance marketer.

2014 – 2020
BCA (Hons) – Computer Applications
Lovely Professional University

Core focus on Web Development, DBMS, Programming, and Computer Networks. Built the technical foundation that now powers data-driven campaign architecture and marketing automation systems.

🏅 Certifications
Meta Media Buying Professional
Meta Blueprint
Verified
Meta Discovery Commerce
Meta Blueprint
Verified
Google Ads Search
Google Skillshop
Verified
Google Shopping Ads
Google Skillshop
Verified
Google Ads Display
Google Skillshop
Verified
Google Analytics
Google Skillshop
Verified
Content

Digital Wolf Reels

Bite-sized marketing insights on Facebook Ads, Google Ads, Ecommerce & Automation.

Follow @askdigitalwolf

Let's build something great together.

Whether it's a growth strategy, campaign architecture, or automation system — I'm ready to help you scale.

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